Choosing Your Keywords
This could be considered the most important part of your SEO plan. Without a good keyword selection, your SEO efforts will fail.
You need to take many things into consideration when choosing you keywords, such as number of searches/ day versus competition.
It would be great to get 1,000,000 hits per day from your keywords, but is this feasable? You'll need to balance your keywords to get the maximum number of hits for the minimum effort.
Your keywords must be SMART!
S - specific
M - measurable, meaningful, motivational
A - achievable
R - realistic
T - trackable
Short keyword or the Long Tail?
I'm a great fan of the long tail! Well constructed websites with CMS systems and product databases can really help you achive this.
Previous page: The Search Engines
Next page: Who is Your Competition